Klook Travel Technology has launched a new feature that allows users to book its travel products directly on TikTok.
As part of various new initiatives to support travelers from Generation Z and Millennials, it aims to enhance social commerce through the “Klook Creators Program”. This will be available in seven markets across Japan and Southeast Asia.
Marcus Yon, Vice President of Global Marketing, stated, “Social media has become a highly reliable channel for travelers seeking inspiration for destinations and ways to enjoy them. Klook has now made it possible to directly connect these travelers with activities they discover on social media. By meeting the needs of the next generation of travelers, Klook is strengthening its social-first approach.”
The Klook Creators Program, started in 2023, encompasses over 20,000 creators across 16 markets worldwide, advancing initiatives such as providing opportunities for creators to experience activities firsthand to support content creation.
