Oedo Onsen Monogatari Hotels & Resorts and its group company, Yuka Resort, will integrate their brands on November 1.
Oedo Onsen Monogatari operates 35 hot spring inns and 2 bathing facilities/theme parks, while Yuka Resort operates 29 hot spring inns. Both will be integrated into the “Oedo Onsen Monogatari Group.”
With the integration, from November 1, the 64 accommodation facilities will be rebranded under one of the following names: “Oedo Onsen Monogatari,” “Oedo Onsen Monogatari Premium,” “Oedo Onsen Monogatari Wanwan Resort,” or “TAOYA.”
Furthermore, the official membership service “Iifuro Member” offered by Oedo Onsen Monogatari will be introduced at all accommodations. The integration aims to review and enhance cuisine and service levels, providing hospitality that maximizes the strengths of both Oedo Onsen Monogatari and Yuka Resort brands.
On November 1, “TAOYA Shirahama Senjojiki” (formerly Yuka Resort Premium Hotel Senjojiki), “Oedo Onsen Monogatari Premium Kaga Maruya” (formerly Yuka Resort Premium NEW MARUYA Hotel), and “Oedo Onsen Monogatari Premium Gero Honkan” (formerly Yuka Resort Premium Gero Saichoraku Honkan) will be rebranded and opened.
To celebrate the brand integration, a “Great Bath! Super Cool Campaign” is being launched. For Iifuro Members, a discount of 15% on the standard plan is offered on site, along with a 500 yen coupon for use on a future stay with each reservation and stay under the standard plan. The booking period for the stay is from November 1 until check-ins on February 28, 2025.
