AmeKazeTaiyo Incorporates Hyakusenrenma as a Subsidiary

AmeKazeTaiyo has taken on third-party allocation of shares to make Hyakusenrenma a subsidiary.

Approximately 1,500 lodgings listed on the reservation website “STAY JAPAN,” operated by Hyakusenrenma, and the direct sales site “Pocket Marche” run by AmeKazeTaiyo, which includes about 8,300 producers nationwide, as well as services utilizing the “Pokemaru Parent and Child Rural Exchange Program,” are being expanded.

For inbound tourists to Japan, they offer programs that make production sites across the country a travel destination with the goal of sending 10,000 people to rural areas by 2025 and 50,000 people by 2030. Additionally, the functionality of “STAY JAPAN” will be enhanced, with further multilingual support.