Japan Airlines (JAL), along with JALUX and the Norwegian Embassy’s Fisheries Section, has transported ‘Saba Nouveau’, a type of mackerel from Norway.
First imported in September 2021, this marks the fourth year. The highly nutritious, in-season Norwegian mackerel, with a fat content of 30% and weighing over 500 grams, is transported without being frozen from catch to retail outlets.
The first shipment arrived today, September 20th, on flight JL42 from London/Heathrow to Tokyo/Haneda. To coincide with the arrival, the ‘Norway Seafood Fest 2024’ will be held from September 20th to 23rd at Tokyo Solamachi, offering ‘Grilled Saba Nouveau’ and ‘Saba Nouveau Sushi’, with 3,000 servings of each, and ‘Salmon BBQ Skewers’ with 1,060 servings for free.
Additionally, it will be sold and served at various retailers such as York Mart, Queen’s Isetan, AEON Hokkaido, and Tsuruya Foodie One, as well as restaurants like SABAR. This year, ‘Saba Nouveau Sushi’ that can be eaten raw thanks to ultra-high-speed freezing technology will also be available for sale.
JAL’s domestic First Class will also offer ‘Mackerel Miso Soup’ as a breakfast in-flight meal. This will be available on flights arriving at Tokyo/Haneda from September 21st to 30th, and flights departing from Tokyo/Haneda from October 21st to 31st.
