Emirates has become the title sponsor for Asian Rugby, continuing its support for the popularization of rugby and the expansion into new markets.
Emirates will serve as the title sponsor for the Asian Rugby men’s and women’s championships, the Asian Rugby Sevens Series, and age group competitions included in the Asian Rugby competitions. The Emirates brand policy, “Fly Better,” will be used for the next three years on official jerseys, match balls, support staff bibs, post covers, and stadium advertisements for 21 competitions.
Asian Rugby, a regional organization of World Rugby, has its headquarters in Dubai and represents 36 member associations across the entire Asian continent, including Japan, China, India, Indonesia, Sri Lanka, Bangladesh, Malaysia, and Thailand.
Tim Clark, President of Emirates, stated, “Emirates has a long history of supporting rugby from the early stages of our journey as an airline. Since then, we have elevated our presence in the sports world at all levels by supporting international organizations and competitions such as World Rugby, five consecutive Rugby World Cups, the global Sevens Series, sponsoring the Emirates Dubai Sevens, and contributing to the growth of the UAE Rugby Federation. We are particularly proud to expand our support for Asian Rugby, bringing the sport to new markets and spreading its appeal. Moreover, we take pride in opening new possibilities for young athletes to hone their skills and fulfill their potential to the fullest. This is just the beginning. We remain committed to leveraging grassroots sports activities to build strong community bonds and contribute meaningfully to the growth and wholesome development of our communities,” he commented.
