JALPAK will conduct an evaluation of the advertising effects of vehicle advertisements using mobility AI signage from October 8th to 14th.
The company will utilize vehicle signage equipped with AI cameras by WE TRUCK, enabling visual recognition analysis, effect measurement, and behavioral measurement through targeting.
To commemorate the 60th anniversary of the JALPAK brand, a gratitude sale advertisement will be posted and will run mainly in the Shinsaibashi and Umeda areas of Osaka. In addition to analyzing the number of views and demographics, it will analyze access to the campaign site after contact for a certain period.
By measuring the effect of outdoor transit advertising, which is difficult to validate, and post-ad contact behavior, it aims to inform future advertising and promotional activities.
