H.I.S. and Hakuten are rolling out a tour strategy called “Journey and Snack” based on snacks in Kumamoto City.
While Kumamoto City sees a high number of business visitors and tourists from abroad, with numbers expected to increase, there has been an issue with not fully conveying the tourist attractions and charm of the city. Connecting this to a new flow of people and revitalizing the local economy has been identified as a challenge.
In Kumamoto City’s Chuo District, there are many snacks where customers are served across a counter, and regulars are well-versed in the area’s charms. Through basing tours on snacks and fostering connections and interactions with locals, the goal is to enrich travel experiences.
A promotional toolkit that functions as a communication tool, the “Journey and Snack GUIDE BOOK,” will be distributed at three cooperating stores, Kumamoto Airport, Kumamoto City tourist information centers, and cooperating hotels within the city. An exclusive “Journey and Snack Album,” handwritten by the snack mamas and regulars, will also be available at the cooperating stores.
