JCB Introduces NFC Tag Payment Service in Miyajima with a Uniform 300 Yen Discount Campaign

JCB has started introducing an NFC tag payment service in Miyajima.

This initiative is part of the “Special Experiences on the World Heritage Island of Miyajima” project by the Japan Tourism Agency, aimed at improving convenience for tourists. Tourists can make payments through their smartphones by reading merchant information from NFC tags installed at face-to-face stores and navigating through the URL provided. Compared to QR code payments, this service offers the advantage of being able to make payments simply by holding a device up to the tag. It supports Apple Pay and Google Pay, in addition to JCB and American Express branded credit cards.

A campaign offering a uniform 300 yen discount on payments over 1,000 yen using the NFC tag payment will be held from October 18th to 25th. The campaign will be available at 35 stores on Miyajima and its vicinity, although the number of participating stores is subject to change.