Japan Airlines (JAL) and Pia have agreed on a business collaboration to enhance entertainment experiences.
They will start offering a package product called “Hospitality Program” that includes show tickets, food and beverages at the lounge, and meetings with artists or athletes. This program is available for JMB members who can use their mileage to exchange for these products.
The “JAL Premium Experience Rewards” for entertainment tickets eligible for mile exchange will be expanded. In the future, they plan to allow exchanges for tickets to the play “Trap” in Tokyo and tickets for Kawasaki Frontale games (scheduled for December 8).
They will also screen selected works from the “PFF (Pia Film Festival)” on board. Since May 2023, JAL has added the selected works from the “PFF Awards” to their in-flight program on international and domestic flights, and plans to include past Grand Prix winning works in the future as well.
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