All Nippon Airways (ANA) held an event on October 13 at the ‘ANA Blue Base (ABB)’ in Ota Ward, Tokyo, where fans could meet and interact with cabin attendants featured on the official SNS accounts.
Since the COVID-19 pandemic led to reduced customer engagements, ANA began strengthening its SNS operations around 2021. In addition to existing Facebook, X (formerly Twitter), and Instagram accounts, a YouTube channel was launched in March of the same year followed by a TikTok account in July. Cabin attendants introduced the charm of their destinations and collaborated with influencers in dance videos, delivering entertainment-rich content. The subscriber counts have rapidly increased, reaching 271,000 on YouTube and approximately 758,000 on TikTok as of October.
The event was a special edition of the usual ABB tour and welcomed 30 selected participants divided into morning and afternoon sessions through a lottery. Despite the short application period announced on October 3 with a deadline on October 6 at 5 PM, the event received over 500 applications resulting in a competition ratio of approximately 17.2 times.
The attendees were welcomed by cabin attendants Mao Omura, Yuka Yoshizaki, Yuki Oshima, participating in various SNS content, as well as public relations department employees involved in SNS operations. The SNS ambassador ‘Soratchi’ also made an appearance. The three cabin attendants handed out instant photos of themselves as souvenirs to the participants.
Mao Omura, who proposed the event, appeared in a ninja outfit. This was the character ‘Nin-Nin Omura’ from the YouTube videos. She chose the outfit to bring character to her participation instead of just appearing in her cabin attendant uniform, which was well-received by viewers.
▲Mao Omura, a cabin attendant affiliated with the ANA public relations department, appeared at the event in a ninja outfit. ‘Ninjas are popular overseas too, so I thought it would help our videos reach a global audience,’ she said with a laugh.
During the initial facility tour, Omura and others joined the participants, explaining the trainings and interacting with them. In the discussion session that followed, answers were given to questions such as ‘What do you recommend at the airport where you stay?’ and ‘I always buy “Atsumi’s Karin Candy” at Akita Airport.’ When the conversation shifted to SNS content, participants expressed their liking for ‘BGM for work recorded in the hangar’ and requested more ‘real-time live streams of aircraft washing’.
After the event, Omura reflected, ‘The high enthusiasm of the participants has motivated us for future video production,’ and expressed gratitude for being able to directly gather user feedback. ‘We want to consider planning more content that might interest viewers, such as videos closely following different types of employees or introducing the attraction of our overseas destinations,’ she added.
▲Instant photos of the three cabin attendants distributed as souvenirs to participants
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This article was generated using automatic translation by GPT-4 API. The translation may not be accurate.
