JAL and J VALUE Collaborate to Expand Export of Japanese Agricultural and Marine Products, Targeting Sales Expansion at Thonglor Japan Market in Thailand
Japan Airlines (JAL) and J VALUE have fundamentally agreed to collaborate on a project to expand exports of Japanese agricultural and marine products at the Thonglor Japan Market, a fresh food wholesale market in Bangkok, Thailand.
In addition to increasing the sales of Japanese agricultural and marine products, they will tackle export expansion through in-store eateries such as cafes and bars, and by hosting events in cooperation with Japanese local governments.
JAL and the JAL Group’s Jupiter Group will provide a comprehensive air cargo transportation service including customs clearance and ground distribution, offering transportation know-how necessary for items requiring strict temperature control and special packaging, such as live fish. This will enable the provision of fresh produce in the same high-quality condition as in Japan while keeping transportation costs low. J VALUE aims to increase foot traffic at the Thonglor Japan Market to create more sales opportunities.
