Choice Hotels Japan will rebrand Comfort Hotel Ise and Comfort Hotel Tokyo Higashi-Kanda.
Comfort Hotel Ise will be rebranded as “Comfort Hotel ERA Ise” on January 30, 2025, and Comfort Hotel Tokyo Higashi-Kanda will follow on February 6, 2025, as “Comfort Hotel ERA Tokyo Higashi-Kanda”.
“Comfort Hotel ERA” is a brand that was launched in September 2023, centered on the keywords “Be yourself, live actively.” It currently operates two hotels in Kyoto and Kobe. The brand features breakfast buffets rich in vegetables and fruits, a “Comfort Library Cafe” that guests can use free of charge, an array of beauty items, and comfortable rooms that can relax even in groups.
With this, the “Comfort ERA” brand hotels will expand to four properties.
