JTB and Singapore Airlines Launch New Product through NDC Utilization

JTB and Singapore Airlines Launch New Product through NDC Utilization

JTB (Japan Travel Bureau) and Singapore Airlines have started a collaboration aimed at launching new value proposition products utilizing NDC.

As the first initiative, JTB, as the first travel agency with a national storefront network, will launch the overseas group travel plan “Look JTBMySTYLE Singapore” using Singapore Airlines’ NDC on November 18.

NDC, which stands for New Distribution Capability, is a new airline ticket distribution standard recommended by the International Air Transport Association (IATA). Singapore is rolling out its NDC program, “KrisConnect,” in the Japanese market from December 2020. Compared to traditional distribution methods, it offers benefits such as lower fares, detailed seat selection, arrangements for ancillary services, and reduced fees associated with purchasing airline tickets.

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