JAL to Offer Limited One-Day Provision of ‘Mori Izo’ Shochu in Business Class

JAL to Offer Limited One-Day Provision of ‘Mori Izo’ Shochu in Business Class

Japan Airlines (JAL) will offer the shochu ‘Mori Izo’ in its International Business Class on December 15th for a limited one-day event.

This initiative is being carried out to commemorate the 25th anniversary of the start of in-flight sales of ‘Mori Izo’ in 1998. While ‘Mori Izo’ is also offered in both International and Domestic First Class, this will be the first time it is offered in Business Class.

As a part of the 25th-anniversary commemoration project, ‘Mori Izo’ will be specially offered in Business Class on December 15th, the anniversary date of the first distillation of ‘Mori Izo’ in 1986. The routes included are North America, Hawaii, Europe, Middle East, Oceania, Southeast Asia, and South Asia.

‘Mori Izo’ is a shochu produced by Mori Izo Distillery, which has a history of 130 years, crafted in the traditional ‘kame-jar’ fermentation method to achieve a mellow flavor with a refined aroma. The shochu is produced in limited quantities, making it notoriously difficult to acquire and is often referred to as the phantom sweet potato shochu. JAL has been selling it annually for a limited period on international medium to long-haul routes in higher classes.

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