Marriott International Opens ‘Four Points Flex by Sheraton Osaka Umeda’

Marriott International Opens ‘Four Points Flex by Sheraton Osaka Umeda’

Marriott International has opened ‘Four Points Flex by Sheraton Osaka Umeda’.

This marks the 100th hotel in Japan and the first introduction of the mid-scale, accommodation-focused ‘Four Points Flex by Sheraton’ category in the Asia Pacific region.

During the ceremony, Marriott International’s CEO Anthony Capuano and KKR’s Managing Director of Real Estate, Kenryo Kudo, who came to Japan, were in attendance.

CEO Capuano said, “We are very pleased to announce the opening of our 100th hotel in Japan and the introduction of the Four Points Flex by Sheraton brand to the Asia Pacific region through our strategic partnership with KKR. Currently, Marriott’s 22 brands are deployed across 30 prefectures in Japan, making it a continuously important growth market for us. Especially, it has become an optimal market for expansion in the affordable mid-scale segment. Japan, a globally popular travel destination, offers us an excellent opportunity to venture into new segments to meet the diverse needs of travelers, both domestic and foreign.”

In Japan, the plan is first to rebrand hotels operated by Unizo Holdings, owned by the investment fund KKR. Starting November 1st, 14 hotels in 10 cities nationwide including Hakodate, Utsunomiya, Yokohama, Nagoya, Osaka, Kyoto, Kobe, and Fukuoka, are scheduled to open sequentially by the early 2025. Initially, these were to be launched under the ‘Four Points Express by Sheraton’ brand.

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