Oneworld is launching a global marketing campaign for the first time in five years.
Targeting top-tier travelers around the world, the campaign will feature digital advertisements at major airports globally, including the hub airports of its member airlines. The campaign is expected to reach over 40 million people by early December.
Furthermore, for the first time as an airline alliance, Oneworld has created an audio identity designed by the content marketing agency SUNDAY in London. Inspired by the sounds of taking off and landing, it was composed using digital music composition software, combining both digital and actual instruments, and is named “The Take-Off”. This can be experienced through popular podcasts in the UK and the US, as well as various digital marketing channels.
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