JR East has launched the ‘JR SKISKI’ 2024-2025 campaign, which will run until March 31, 2025.
The campaign’s tagline is ‘White and Heat.’ It targets young people and promotes snow leisure travels by featuring Natsumi Deguchi and Yuzu Aoki.
In January 2024, the tie-up artist ‘Pablo Haiku’ will release a new song, and a TV commercial starring Natsumi Deguchi and Yuzu Aoki will be released. The campaign will be promoted through posters and signage at JR East stations, web banner advertisements, TV commercials, and social media ads.
The campaign will also feature the sale of the ‘JR East DynaRail Pack,’ a flexible personal travel product that includes round-trip train tickets and lift passes for day trips and stays at ski resorts, as well as the initiative ‘JR SKISKI’s “Whisk Away!”‘ which offers trips to one of 17 stations near ski resorts. An exclusive discount product for trips departing and arriving at Gala Yuzawa Station will be available through the ‘Shinkansen e-ticket service.’
The ‘JR SKISKI’ campaign has been carried out by JR East since 1991, promoting snow leisure with actors expected to shine each year as the main characters, along with tie-up songs and extensive advertisements.
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