
Why JR East Entered the Vending Machine Business in UK Stations: The Popularity of ¥600 Peach Juice
JR East Cross Station has installed ‘BECK’S COFFEE Vending Machines’ on December 17.
In collaboration with Toyo Vending, the vending machines feature a stylish design that leverages the appeal of the ‘BECK’S COFFEE SHOP’ brand. The products offered include Blend Coffee [Regular] (290 JPY), Dark Roast Coffee [Regular] (290 JPY), and BECK’S COFFEE × Freshly Ground Coffee Collaboration Blend [Regular] (340 JPY), all prices include tax.
The vending machines have been placed within the Shinkansen ticket gates at Tokyo, Ueno, and Omiya stations and will start selling sequentially.