JR Tokai’s Christmas message advertisement, which was released in line with Christmas, is becoming a hot topic mainly on social media.
Since February 2023, the company has been running the “Let’s Go See Each Other” campaign, emphasizing the value of actually going to see someone. In October, to commemorate the 60th anniversary of the Tokaido Shinkansen, they launched a new commercial titled “60 Years of Let’s Go See Each Other,” which also garnered a lot of attention.
The main message of the advertisement released on Christmas Eve, December 24, is, “We are delivering the precious gift of someone’s significant other.” The main visual, reminiscent of Santa Claus’s sleigh tracks, is the Tokaido Shinkansen, accompanied by the message, “Just as each present delivered is precious, so is every person delivered to those waiting for them. The Shinkansen delivers the extraordinary gift of you.”
While JR Tokai’s Christmas advertisements are known for featuring long-distance relationships, like the “Christmas Express” commercial, this advertisement unexpectedly says, “It doesn’t have to be just lovers for Christmas. Why not visit your distant parents or friends?” It conveys the value of visiting more broadly envisioned scenarios.
A JR Tokai spokesperson commented, “During Christmas, a time when many special ‘Let’s Go See Each Other’ moments are born across Japan, we want to depict the goodness of meeting up and convey that the Tokaido Shinkansen supports these meetings.”
The company’s social media accounts have received comments like “When it comes to Christmas, it’s JR Tokai,” “I love this copy,” and “I was moved.”
On December 24 and 25, a two-day limited poster advertisement was displayed at Shinagawa Station. A total of 29 posters were posted at the Shinkansen north entrance concourse and waiting rooms, sending out the message to the station’s users.
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