Sendai City will air a tourism advertisement video featuring professional figure skater Yuzuru Hanyu on the giant signage along Russell Street in Hong Kong’s Causeway Bay.
Born in Sendai City, Yuzuru Hanyu has been serving as a Sendai Tourism Ambassador since 2014, appearing in tourism guidebooks, posters, and videos, promoting Sendai both domestically and internationally. The video themes around “#ImHomeSendai”, discussing his favorite places in his hometown, aiming to evoke the desire in both first-time visitors and repeat guests to “visit again”.
The 30-second video introduces five locations in Sendai, including the International Center Station with a monument depicting iconic figure skating moments of Yuzuru Hanyu, and Zuihoden with its beautiful natural and cultural landscape. The advertisement will be aired from January 17th to 30th, from 9 am to 10 pm, every 10 minutes.
Direct flights from Hong Kong to Sendai were launched by Greater Bay Airlines and Hong Kong Airlines in December, and Hong Kong Express Airways is set to start operating in January.
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