InterContinental Hotels Group (IHG) has acquired the Ruby brand from Ruby SARL for 110.5 million euros.
The brand caters to modern travelers, offering a luxury urban lifestyle. It currently operates 20 hotels in major European cities, with an additional 10 under construction. The hotels feature beds and showers designed with relaxation and recovery in mind, as well as 24-hour bars.
IHG’s hotel brand portfolio will expand to 20. It will offer owners a cost-efficient and adaptive premium hotel concept in the highly competitive “urban micro” segment, known for high entry barriers and space constraints. This includes space-saving designs and operations efficiency and automation like self-check-in.
The plan is to expand to over 120 hotels in the next 10 years and more than 250 in the next 20 years. Integration into IHG’s system will begin later this year and is expected to be completed by March 2026.
