H.I.S. (HIS) and the Los Angeles Tourism Board have partnered to expand the attraction of tourists to Los Angeles.
Los Angeles is a city rich in tourism resources such as entertainment, art, beaches, and gourmet, and is also notable for the success of Japanese athletes in sports like baseball and basketball. The partnership aims to expand travel demand among Japanese tourists, realize sustainable tourism, and promote tourism exchange, goodwill, and friendly relations.
The Los Angeles Tourism Board supports HIS’s initiatives for developing new travel products to Los Angeles through staff education, training, and inspection trips. It also supports HIS’s marketing and sales of travel products to Los Angeles through in-store promotions, customer briefings, public relations, owned channels, and advertising. Both parties will regularly assess progress towards their goals.
At all HIS stores, 100 people who book a package tour to Los Angeles will be randomly selected to receive an “Original Los Angeles Tourism Board Backpack,” and the first 100 new contracts for Los Angeles package tours, flights, hotels, and optional tours will receive a $20 gift card usable at the “Citadel Outlets.”
