CitizenM, established in 2008, is a lifestyle brand that emphasizes art and design. It offers shared spaces both indoors and outdoors, including living rooms, meeting rooms, and rooftop decks. The brand operates 36 hotels in over 20 cities including New York, London, Paris, and Rome.
The acquisition price is 355 million USD, with additional earn-out payments of up to 110 million USD to be made starting four years after the transaction is completed.
If the transaction is completed within the year, room growth for the full year 2025 is expected to be around 5%.
