Royal Hotel will launch new brands “Unchored by RIHGA” and “Bouncy by RIHGA” under the RIHGA Royal Hotel Group.
In the “Mid-Term Business Plan 2026” announced in 2024, the company is implementing a reorganization of hotel brand categories as one of the strategies for strengthening the foundation. To enhance its approach to young people in their 20s and 30s, the company is establishing a new “X (Ex) Category” to develop unique hotels that accentuate the charm of the city. Both new brands belong to this category.
Unchored by RIHGA, derived from the meaning of “anchored,” is a hotel brand equipped with functions for relaxing and refreshing mornings while deeply sensing the local essence. It plans to open “Unchored by RIHGA Osaka Namba” in April 2026, featuring a large public bath and a sauna room. The restaurant will function as a pub in the evening, offering local Osaka beers, wines, local sake, and à la carte dishes, while in the morning it will offer buffet-style breakfast with dishes cooked on an open teppanyaki grill, highlighting Osaka specialties.
Bouncy by RIHGA focuses on entertainment such as music and food, aiming to be a brand for young travelers with compact rooms emphasizing various gimmicks and convenience. “Bouncy by RIHGA Fukuoka Hakata,” opening in Fall 2026, features 117 rooms, mainly twin rooms, with space-saving designs like suitcase storage under the bed and shower-only booths, ensuring living space. A bar will be located on the second floor, offering both table and terrace seating, and breakfast will be served.
