JR East is launching a tie-up project in conjunction with the Sakurazaka46 “5th TOUR 2025 ‘Addiction'” Tokyo performance, which will be held from July 24 to 26.
During this period, a digital stamp rally will be held at 27 locations, including 25 spots along JR East lines and 2 spots at the Tokyo Dome, the tour venue (only on Tokyo performance days). By scanning the QR code on the posters displayed at these locations, participants can collect digital stamps with original designs by Sakurazaka46. As a special bonus, participants will have a chance to win prizes, such as member-autographed acrylic stands, through a lottery based on the number of stamps collected. Additionally, special announcements by members will be broadcasted at 6 of the stamp rally stations.
Exclusive content will be distributed on the Joetsu Shinkansen and Hokuriku Shinkansen. Using the audio AR app “Locatone,” passengers can enjoy audio content from 24 Sakurazaka46 members, exclusively available inside the Shinkansen.
Additionally, when shopping with a mobile Suica registered on the JRE POINT website at select stores in Takasaki, Niigata, and Nagano, customers can receive a limited-edition card face to customize their mobile Suica featuring designs of Sakurazaka46 members.
