Agoda has announced the strengthening of its support system for users in Japan.
On June 26, Agoda halted handling inventory through certain third-party suppliers. In the coming months, they plan to implement measures such as introducing AI-powered monitoring systems to enhance booking capabilities, preemptively remove inaccurate content, and strengthen management for third-party suppliers. Additionally, they aim to advance localization of support and offer compensation options.
CEO Omri Morgenshtern commented, “We value the feedback from the Japan Tourism Agency and partners, and we are committed to meeting the high standards demanded by Japanese consumers. To deliver a better travel experience for Japanese customers, we are working closely with the Tourism Agency for continuous improvements. Agoda is deeply rooted in the Japanese market, and each of our employees understands Japanese characteristics. Therefore, new initiatives that prioritize Japanese travelers have already begun.”
Agoda is part of Booking Holdings, which operates Booking.com, and is based in Singapore. In Japan, it partners with JTB to offer “Rurubu Travel” and with All Nippon Airways (ANA) for “ANA World Hotels.”
