Alaska Airlines Group has appointed Diana Birkett Rakow as chief executive officer (CEO) of Hawaiian Airlines. She will assume the role on October 29.
Rakow currently serves as Alaska Airlines’ senior vice president of public affairs and sustainability. She will become Hawaiian Airlines’ first female CEO and, within Alaska Airlines Group, will continue as a member of the management executive committee overseeing sustainability and venture investment strategy.
The current CEO, Joe Sprague, was appointed to lead the process of obtaining a single operating certificate (SOC) from the U.S. Federal Aviation Administration (FAA) for integration with Alaska Airlines. With completion expected as early as October, a successor has been selected. After stepping down, he will continue to be involved in management as a member of the board of directors.
Rakow commented, “Hawaiian Airlines plays an important role connecting the islands with the world. Our employees demonstrate a deep understanding of local communities and culture, and carry an important mission as a bridge between Hawaii and the world. We provide residents and customers with safe, reliable air service and contribute to cargo transport and the development of the regional economy. I am honored to have the opportunity to lead Hawaiian Airlines at this historic turning point, and I am grateful for the outstanding leadership of current CEO Joe Sprague, who over the past year has strengthened our human capital and organizational capabilities. Going forward, together with our leadership team in Honolulu and more than 6,600 employees, we will carry on Hawaiian Airlines’ traditions while, through our integration with Alaska Airlines, aiming to create additional corporate value.”
