Good access if you drive? Rancho Cucamonga shows potential
Rokkatei’s Rancho Cucamonga location is a little over an hour by car from central Los Angeles. Given the car-centric nature of the greater Los Angeles area, it’s a spot with solid potential to draw customers.
Access is also convenient from Interstate 15, which connects major cities such as San Diego, Las Vegas, and Salt Lake City, and traffic on the surrounding roads is very heavy.
Rancho Cucamonga itself has a population a little over 100,000, and I barely saw any Japanese people, but because the target isn’t limited to Japanese customers and reaching locals is key, I felt that opening inside a bustling shopping mall offered ample potential.
In the future, a high-speed rail line is planned from Rancho Cucamonga to Las Vegas, Nevada, so access could become more convenient than it is now.
My on-site impression was that the store had opened in a shopping mall that was even more vibrant than I’d imagined, and I came away convinced the location is brimming with potential. It’s not a place where Japanese tourists flock, but perhaps precisely because of that, it reflects a stance of taking on the challenge of being embraced by the local community. It looks like Rokkatei’s bold new venture is one to watch.
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This article was generated using automatic translation by GPT-4 API. The translation may not be accurate.
