Korean Air is hosting its new brand experience event, ‘BRAND NEW KE: in Tokyo,’ at Tokyo Midtown in Tokyo, Japan, from today, September 23, through 28.
Korean Air has refreshed its corporate identity for the first time in 41 years. The symbol mark is a complete and modern reinterpretation of the traditional taegeuk motif, expressing dynamism with flowing, ribbon-like motion inspired by costumes from traditional Korean dance. The soft curves and brush-like logotype, along with a metallic sky blue that carries forward the airline’s familiar blue image, are also distinctive elements of the design.
Visitors can experience the First Class private suite ‘Cosmo Suite 2.0’ and the Prestige Class ‘Prestige Suite’ seats.
In addition, amenity kits by the British luxury jewelry brand ‘GLAFF,’ bedding by Italy’s ‘Frette,’ as well as First Class tableware by ‘BERNARDAUD,’ ‘RIEDEL,’ and ‘Christofle,’ and Business Class tableware by ‘ARMANI/CASA’ are on display.
Interactive content includes a photo spot where you can choose backgrounds from cities on the route network, a workshop to make keyrings combining aircraft and logo motifs, and a stamp rally. Prizes such as airline tickets and original merchandise will be awarded by lottery.
The venue is the Atrium. Opening hours are 11:00 a.m. to 8:00 p.m., with last admission at 7:30 p.m. Admission is free.
