Japan’s VELTRA will partner with Mystery to launch “Overseas Travel × Puzzle-Solving” tours.
The first installment will be set in Bangkok, Ho Chi Minh City, and Taipei, where participants will tour sightseeing spots while solving puzzles about the history and culture connected to each location. The difficulty is beginner-friendly, and puzzles will be delivered by the guide via paper handouts or through LINE. The tours are designed so participants explore the area following a storyline, encouraging visits not only to tourist spots but also to nearby eateries and shopping streets.
VELTRA will conduct test marketing through standard tours in the three countries and plans to expand the concept to experiences in other countries in sequence. In addition, it will roll out domestic puzzle-solving tours in Japan for inbound visitors.
