Finnair has set its strategy and financial targets for 2026 through 2029.
It targets average annual passenger growth of 4% and a comparable operating profit margin of 6–8% by the end of 2029. Planned investment totals EUR 2–2.5 billion, and the airline will maintain cash equal to at least 20% of revenue. On average, it aims for a payout ratio of one-third of earnings.
Alongside discussions to renew its Airbus A319 and A320 aircraft, whose average age exceeds 20 years, Finnair is considering adding used smaller aircraft in the near future to open new markets and expand in existing ones. Significant improvements in fuel efficiency are expected to reduce costs.
The plan assumes that restrictions on overflying Russian airspace will continue during the period. The share of Asian routes, which accounted for 43% of ASKs (available seat kilometers) in 2019, has been reduced to 37%; by strengthening European and North American services, the company has built a revenue structure adapted to geopolitical risk.
Finnair will curb large-scale investment in fleet expansion, generate more revenue from its existing customer base, and deliver sustainable profit growth. It will strengthen sales of non-ticket services, targeting around EUR 17 in ancillary revenue per passenger. By effectively leveraging sales via digital channels, which account for 72% of total sales, it will increase sales of personalized products, and the full-scale rollout of dynamic pricing will maximize revenue. The number of Finnair Plus members will be expanded from the current 2.4 million to more than 3 million.
