The Lufthansa Group has unveiled a new brand identity.
Although the iconic crane logo will remain unchanged, the surrounding circle will be removed. A new color palette has been introduced, featuring a vertical gradient that represents the height from the ground to the sky, along with a new font and six new tones.
The phrase “Member of Lufthansa Group” will be added to aircraft to highlight the unity of each airline operating under brands other than Lufthansa. It has already been introduced on 160 aircraft, and will gradually be expanded to lounge entrances, baggage tags, and on board.
The Lufthansa Group is the world’s fourth-largest airline group in terms of revenue and fleet size, and has more than 300 subsidiaries and affiliated companies.
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