Meitetsu Group Bus Holdings will launch a new tour brand called “Yusan -yusan-”, with operations starting in March 2026.
This tour brand is planned as a high value-added bus tour, following “Kiwami”, the premium bus tour currently operated by Gifu Bus (Gifu Noriai Jidosha) in Gifu Prefecture, Japan. The name “Yusan” reflects the idea of leisurely traveling while enjoying nature. A dedicated attendant will provide onboard services such as drinks. Meitetsu Kanko Bus will be in charge of operating the tours and running the buses.
A specially equipped vehicle called “LUVIA” based on the “Aero Queen” will be newly built as a tour-exclusive bus. The name comes from a word meaning a luxurious journey, and the exterior features a wine-red base color with a design inspired by the sea and mountains. The seats will be single seats manufactured by Tenryu Industries and consoles by Minerva, with 18 seats arranged at 105 centimeters of pitch. Inside the bus, seasonal paintings will be displayed, and it will also be equipped with a restroom, washroom, service counter, refrigerator, and private storage boxes. Dedicated blankets, slippers, and hand towels will also be provided to enhance the level of service during the ride.
The tours will go on sale on the Meitetsu Kanko Bus website on December 15.
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