Tokyu Hotels & Resorts will partially revise its “Comfort Members” loyalty program.
For stays from January 1, 2026 onward, when guests choose to earn Rakuten Points, they will no longer be eligible to earn Comfort Points. At present, members can earn both Rakuten Points and Comfort Points together. The company has already announced that reservations made through travel agencies will also be excluded from earning Comfort Points.
Under the Comfort Members program, members can earn points worth up to 9% of the room charge, depending on their membership status, and 5% for use of restaurants and bars at Tokyu Hotels in Japan. Points can be redeemed at a rate of 1 point = 1 Japanese yen and can also be exchanged for Tokyu Hotels gift cards. Points are valid for up to three years. There are five membership tiers, which come with benefits such as late check-out, welcome drinks, and complimentary room upgrades.
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