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JR East (East Japan Railway Company) will hold the “JRE POINT 10th Anniversary Festival” from February 2 to 23, 2026, to commemorate the 10th anniversary of the launch of the JRE POINT program.
Special redemption rates will be offered for Shinkansen e-tickets (JRE POINT reward tickets). Eligible seats are reserved ordinary-class seats, Green Car reserved seats, and Gran Class (without beverages or light meals) on all Shinkansen lines where this reward is available, at 40% off the usual point rates. The applicable travel period is for rides from February 2 through February 11, 2026.
For example, on the “Hayabusa” between Tokyo and Sendai, a reserved ordinary-class seat will require 4,760 points (normally 7,940 points), a Green Car seat will require 6,960 points (normally 11,600 points), and a Gran Class seat will require 8,850 points (normally 14,750 points).
In addition, JR East will run several other promotions, including a lottery for accommodation vouchers at the Tokyo Station Hotel, a campaign granting 6,000 points to a total of 1,000 users of the combined “Eki-net & Eki Rent-a-Car set product ‘Eki Rent-a-Car Plan neo’,” and a promotion for purchasers of the “Kyun Pass,” in which 100 winners will receive JRE BANK discount coupons offering 40% off Shinkansen tickets.