Japan Tourism Agency Releases Preliminary 2025 Inbound Spending Survey

Japan Tourism Agency Releases Preliminary 2025 Inbound Spending Survey

The Japan Tourism Agency has released the preliminary results of the 2025 Survey on Spending Trends of Inbound Tourists.

Travel expenditures by foreign visitors to Japan totaled 9.4559 trillion yen (up 16.4% year-on-year), with per-capita travel spending at 229,000 yen (up 0.9% year-on-year).

By country/region, the largest share of spending by foreign visitors was from China at 2.0026 trillion yen (21.2%), followed by Taiwan at 1.2110 trillion yen (12.8%) and the United States at 1.1241 trillion yen (11.9%). The United States, which ranked fourth in the previous year, moved up in the rankings.

By expenditure category, accommodation costs accounted for 3.4617 trillion yen (36.6%), food and beverages for 2.0711 trillion yen (21.9%), transportation for 946.5 billion yen (10%), entertainment and other services for 421.8 billion yen (4.5%), and shopping for 2.5490 trillion yen (27%).

Per-capita travel spending was highest for visitors from Germany (393,710 yen), followed by the United Kingdom (390,391 yen) and Australia (390,048 yen). The lowest was South Korea (104,606 yen). By expenditure category, accommodation costs were highest for visitors from the United Kingdom, entertainment and other services were highest for visitors from Australia, and shopping expenditures were highest for visitors from Singapore.

“Foreign visitors to Japan” include not only those visiting for tourism and leisure, but also foreign nationals visiting Japan for business purposes or to visit relatives and acquaintances. Foreign nationals residing in Japan are not included.

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