Animate opened its directly managed store, “Animate Hong Kong,” on December 23, 2025.
In addition to offering a large lineup of the latest merchandise, books, and purchase bonuses that are popular in Japan and especially across Asia, the store will also feature Hong Kong–exclusive projects. It also plans to introduce “Gratte (collaboration drinks),” through which visitors can enjoy collaborations with popular anime and game titles.
As part of its opening promotion, the store is selling a special shopping bag for 1 Hong Kong dollar to customers who purchase 50 Hong Kong dollars or more in related products. The front of the bag features one of the following titles: “Jujutsu Kaisen,” “Identity V,” or “ALIEN STAGE,” while the back features “Anime Store Manager,” Animate’s original character.
Animate operates 124 stores in Japan and has overseas locations in cities such as Taipei, Taichung, Kaohsiung, Bangkok, Seoul, Shanghai, Beijing, Guangzhou, and Los Angeles. Animate previously entered Hong Kong with a franchise store, but this marks its reentry into the Hong Kong market with a directly managed store.
The store is located inside the commercial facility “T.O.P This is Our Place,” which is directly connected to Mong Kok Station in Hong Kong. Business hours are from 12:00 p.m. to 9:30 p.m. Monday through Thursday, and from 11:00 a.m. to 10:00 p.m. on Fridays, weekends, and public holidays.
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