The tourism board of New York City has launched the global tourism campaign “Where the World Comes to Play.”
The campaign will run until June in 20 countries and cities around the world, including Japan. In Japan, with Japan Airlines (JAL) as a partner, advertisements will be deployed from February 1 to April 30 at bus stops in 9 cities nationwide including Tokyo and Osaka, major commercial facilities, and airport media.
With the Statue of Liberty at the center, the campaign showcases the diverse “PLAY” (sense of fun) that New York City is proud of, including soccer, food, shopping, and nightlife. It aims to broadly promote the appeal of New York City to sports fans as well as travelers who value culture and hands-on experiences.
The tourism board of New York City is the official tourism marketing organization for the city’s five boroughs.
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