Fujita Kanko and Washington Hotel have entered into a business alliance agreement.
Both companies operate the Washington Hotel brand, jointly own the trademarks for both brands, and have a cooperative relationship.
From the perspectives of the commonality and affinity of customer attributes, regional complementarity, and shared branding, they determined that building a mutually stronger complementary and cooperative relationship will contribute to further enhancing the value of the brand and the corporate value of both companies. From April, they will begin reciprocal use of their membership programs to improve customer convenience and expand their customer base.
In addition to reciprocal use aimed at improving the convenience of their shareholder benefit programs, they are also discussing collaboration in areas such as goods procurement, outsourcing of operations, and improving operational efficiency through the use of digital transformation (DX).
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