West Japan Railway Company (JR West) will unify its paid reserved seating services under a new brand called “SUWALOCA.”
The various existing brands such as “A Seat,” “Ureshi-Seat,” and the “Raku-Raku Series” will be consolidated into this single brand. A new logo will be introduced, and a mascot character will also be created.
The brand concept is “My Pace, My Place.” The “Standard” option will offer reclining seats, power outlets, and Wi-Fi. The “Light” option will be more affordable than Standard.
A dedicated SUWALOCA webpage will be launched. From the route map displayed on the top page, users can easily select their desired section and make smooth reservations.
Notice
This article was generated using automatic translation by GPT-4 API. The translation may not be accurate.
