ANA’s New Business Class Seat “THE Room FX” Wins Crystal Cabin Award for Cabin Concepts

ANA’s New Business Class Seat “THE Room FX” Wins Crystal Cabin Award for Cabin Concepts

At the “Crystal Cabin Awards,” which honor outstanding aircraft cabin ideas, All Nippon Airways (ANA)’s new business class seat “THE Room FX” has won the top prize in the Cabin Concepts category.

“THE Room FX” is a new seat for ANA’s international Boeing 787-9 aircraft, developed together with Safran Seats and UK-based design firm Acumen Design Associate. It was unveiled at the Paris Air Show in 2025.

The seat pitch is 103 inches with a “1-2-1” configuration. The private suite door and walls have been made thinner, and curved lines have been used for the seatback. Seats are arranged in a staggered pattern with alternating forward- and rear-facing positions. Compared to the current seats on ANA’s Boeing 787-9, the new seat is wider and adopts a pre-reclined structure with the backrest reclined in advance. The monitor size has been increased to 24 inches, and features now include wireless charging, USB-C/A power outlets, AC power, and Bluetooth connectivity.

The jury selected it for the top prize, stating that it “delivers a spacious passenger experience within a very limited installation footprint through outstanding design efficiency and minimal mechanical complexity.” They further praised it, saying, “While optimizing weight, it enhances comfort and functionality and balances passenger needs with airline requirements. By uncompromisingly refining the existing seat structure, it provides a highly innovative solution that expands space in smaller fuselage cross-sections without adding weight.”

The Crystal Cabin Awards consist of eight categories: Accessibility, Cabin Concepts, Cabin Technology, IFEC & Digital Services, Sustainable Cabin, Game-Changing Products, and University. Winners are announced every year in conjunction with the Aircraft Interiors Expo (AIX) in Hamburg, Germany. This year, there were 85 entries, and 27 international experts selected the most compelling solutions of the year.

In addition to ANA, AviusULD, Collins Aerospace, Delta Air Lines, Diehl Aviation, Quvia, Recaro Aircraft Seating, and the Georgia Institute of Technology each won the top prize in their respective categories.

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