H.I.S. Co., Ltd. (HIS) and the Busan Tourism Organization have signed a business agreement aimed at expanding tourism to Busan among Japanese travelers.
According to the latest tourism statistics announced by the city of Busan, the number of foreign tourists from January to March 2026 exceeded 1.02 million, surpassing the 1‑million mark at the fastest pace on record since official data collection began in 2014. For the full year 2025, the number of visitors exceeded 3 million for the first time. Against the backdrop of this rapidly increasing tourism demand, the two parties have strengthened their cooperative relationship.
Under the agreement, the parties will promote initiatives such as joint marketing and customer‑attraction activities, sharing of tourism information, joint promotion of Special Interest Tours (SIT), and joint planning, public relations, and sales activities for Busan tourism products. The term of the agreement is two years, from May 22, 2026 to May 21, 2028.
As the first special project under this partnership, they will operate a chartered Haeundae River Cruise on New Year’s Eve in Busan, South Korea. The cruise will offer a private New Year’s countdown experience, different from regular shared sailings, including warm drinks and commemorative gifts.
