Marubeni has made Okinawa Tourist Service (OTS) its subsidiary.
OTS was founded in 1958 and operates travel and rental car businesses in Japan’s Okinawa Prefecture. Leveraging its network with approximately 600 local tourism-related companies in Okinawa and access to around 200,000 inbound customers annually, OTS offers comprehensive tourism services, including tours that combine meals, transportation, and accommodation, as well as tour packages with accompanying guides. The company has 265 employees.
Marubeni has set out in its medium-term management strategy a policy of making strategic investments in business domains expected to achieve significant long-term growth, and has decided to enter the steadily expanding tourism business in Japan. By utilizing its expertise in fleet management and digital transformation (DX), as well as its group network, Marubeni aims to increase earnings in the short to medium term through optimization of rental car procurement and sales, improvement of operational efficiency, and support for customer development. In the longer term, Marubeni also plans roll-up acquisitions of tourism-related companies that can generate synergies with OTS’s business foundation, with the goal of building a business platform in the tourism sector.
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