Agoda and The Trade Desk have announced a strategic partnership in the Asia-Pacific region to offer travel media advertising that leverages Agoda’s first-party data.
Agoda offers millions of properties across more than 200 markets, and through this partnership it becomes The Trade Desk’s first online travel agency (OTA) partner in the Asia-Pacific region. Through Agoda’s media solutions, advertisers will be able to reach travelers from an earlier stage of their trip-planning journey across fast-growing channels such as connected TV, streaming music, podcasts, display, apps, and digital out-of-home (digital OOH).
Until now, advertisers could only reach Agoda’s audience within the Agoda platform itself. This partnership will enable contact with travelers in the premium digital environments they use in their daily lives, allowing advertisers to approach high-intent travelers even before they make their booking decisions.
