Air Canada Chief Executive Officer (CEO) Michael Rousseau described Sapporo, the newly announced destination, as a “fantastic market.” He made the comment in response to a question from this publication in Rio de Janeiro, Brazil, where the International Air Transport Association (IATA) Annual General Meeting was held.
Although CEO Rousseau noted that he has not visited himself, he said, “Our research showed there is very strong seasonal demand, so we will make the most of that opportunity. Japan is a very promising market for us.”
He further commented, “Canadians love skiing, so we understand it to be a fantastic market,” adding that he expects that “most of the passengers will probably be Americans or Canadians.”
