Japanese confectionery maker Senshuan Seika will expand the number of directly managed stores handling its “Nama Northman” fresh confection from July 1.
The company has acquired a factory in Higashikariki, Higashi Ward, Sapporo, Hokkaido, and has been gradually bringing it into operation since May. As a new factory dedicated to the Northman brand, it will strengthen the production system.
Stores handling individual “Nama Northman” pieces will be expanded to the Main Store, Marui Imai Store in Sapporo, Sapporo Tokyu Store, Aeon Sapporo Teine Ekimae Store, Hokuren Shop 49-jo Store, Ario Sapporo Store, Daiichi Shiroishi Jinja-mae Store, Sunpiazza Store, Toko Store Hiraoka, Aeon Sapporo Asabu Store, and New Chitose Airport Store. The box of four pieces will be available at the Main Store, New Chitose Airport Store, Northman Daimaru Sapporo Store, and Northman JR Tokyo Station Store.
To commemorate the expansion of sales outlets, from the same day, customers who spend 1,500 yen or more including tax, including “Nama Northman,” at seven stores—Marui Imai Store, Sapporo Tokyu Store, Aeon Sapporo Teine Ekimae Store, Hokuren Shop 49-jo Store, Daiichi Shiroishi Jinja-mae Store, Toko Store Hiraoka, and Aeon Sapporo Asabu Store—will receive a limited-quantity “Nama Northman Original Clear File.”
Senshuan Seika carried out a rebranding of “Northman” in October 2022. Along with product updates and package renewal, it launched “Nama Northman.” Sales of “Nama Northman” have surpassed 9 million pieces. Net sales for the fiscal year ending June 2026 are expected to reach approximately 2.6 billion yen, about three times higher than in the fiscal year ended September 2021. With the start of operations at the new factory, the company is building a structure capable of supporting further growth.
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