Lufthansa Group will rebrand its loyalty program, “Miles & More,” as “Lufthansa Group Miles & More.”
As part of a strategic evolution toward a comprehensive loyalty program for the Group, the rebranding is intended to emphasize its role in unifying the brand structure. The rebranding is planned for the end of the year.
The visual identity will also be renewed to create a consistent brand image across all airlines in the Group and at various customer touchpoints. Members will receive added value and benefits across travel, shopping, exclusive event experiences, and more.
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