
Japan Tourism Agency Releases Preliminary 2025 Inbound Spending Survey
Teikoku Databank conducted a survey on the introduction and pricing of paid seating at major fireworks festivals in Japan and released the results.
The survey covered 106 major festivals that typically draw more than 100,000 visitors. Of these, 84 had introduced paid seating, while 45 had raised prices for smaller-scale events. Five festivals were canceled or had yet to be decided.
The average lowest price for a standard seat, per seat or designated area, was ¥5,517, up ¥231 (4.4%) from the previous year. The average highest price for premium seating was ¥40,611, up ¥2,807 (7.4%) year on year, making it 7.36 times more expensive than standard seating. While some seats are offered at lower admission prices, seats in prime locations are increasingly priced at a premium with enhanced facilities and additional services.
Rising security costs, labor costs, fireworks materials, and equipment rental fees are driving up event expenses. There is also a growing need for crowd-accident prevention measures, as well as measures to address resident-related issues such as unauthorized entry onto private property and to guard against terrorism. Local chambers of commerce, neighborhood associations, and other community groups that have traditionally supported fireworks festivals are continuing to shrink due to aging populations and other factors. As a result, organizers are increasingly forced to outsource operations to security and event planning companies, further increasing overall costs.
While some festivals that were canceled or remain undecided faced special circumstances, such as large-scale international sporting events being held near their venues, local fireworks festivals are increasingly being called off due to the aging of organizing committee members, shortages of operational staff, and rising prices including security costs.