Japan Airlines (JAL) and Kasumigaseki Capital will enter the hotel development business through a jointly funded entity.
Starting with the joint development of the Naha Higawa Hotel Project in Naha, Okinawa Prefecture, the companies will strengthen their collaboration. They aim to enhance the value of the “JAL Mile Life” program and strengthen guest referral and customer-attraction capabilities for “FHG HOTELS,” a hotel brand operated by fav hospitality group, a subsidiary of Kasumigaseki Capital.
Construction on the Naha Higawa Hotel Project is scheduled to begin in November, with completion planned for spring 2029 and opening scheduled for summer of the same year. The 12-story building will have 105 guest rooms. Kasumigaseki Capital sold the site to the Naha Higawa Hotel Project, in which Kasumigaseki Capital and JAL have made silent partnership investments.
In addition, customers who make reservations and stay through the official website via JAL Mileage Park will earn 1 mile for every 100 yen spent. Miles can be exchanged for accommodation coupons usable on the official website.
From August 27 through October 29, as a partnership launch campaign, accommodation coupons can be redeemed with fewer miles than usual, including coupons worth 5,500 yen for 3,500 miles and 11,000 yen for 7,000 miles.
Special rates will also be available for JAL Global Club members.
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