Marriott International and LG Electronics have announced the joint development of a cloud-based entertainment and technology platform for hotel guest rooms. The platform will be piloted at 40 properties in the United States and Canada, followed by a planned global rollout.
The new platform enables participating hotels to authenticate and manage LG smart hotel TVs and set-top boxes. It reduces reliance on conventional in-house video distribution systems and will also serve as a foundation for future smart-room experiences. Deployment in shared spaces within hotels is also under consideration.
For in-room entertainment, the platform supports terrestrial broadcasting, streaming, and FAST channels, providing access to more than 40 apps and 250 channels. It also supports personalized advertising through LG Channels.
The system will allow hotels to monitor device operational status and performance, from individual guest-room TVs to hotel- and brand-level operations and the entire portfolio. This will help identify issues early and streamline updates to content and apps.
Drew Pinto, Chief Revenue and Technology Officer at Marriott International, commented, “By combining LG’s connected-device technology with our hospitality expertise and enterprise platform, we can deliver a more seamless and personalized in-room experience while also improving hotel operational efficiency.” John Won, Senior Vice President at LG Electronics, said that the main goal is “to make TVs part of a connected guest-room experience rather than standalone devices.”
